Engineering seamless global operations with a B2B ecommerce re-platform

Premier Farnell is a high-service distributor of technology products and solutions for electronic system design, maintenance and repair in Europe, the Americas and Asia Pacific. With multichannel sales at the heart of its global strategy, Premier Farnell wanted a new global web platform to enhance customer experience and improve functionality across its transactional sites.

Salmon has the largest WebSphere Commerce practice in Europe and rolled out the new platform over two years. Services included design and the customer experience, analysis, the end-to- end architecture including front-end, middle-tier and back-end integration. In addition, we created a custom-built CMS and migrated legacy data to ensure a seamless transition for customers.

The new website features include express checkout and ‘favourites’ functions; the ability to compare and contrast products across ranges; an electronic quotation facility giving customers specially agreed prices; and the ability for clients to customise and control authorisation levels, limits, budgets and more for individual users on the site.

These improved merchandising tools make it easy for Premier Farnell staff to manage promotional activity throughout the world.

As a multichannel business it is essential that we have a web platform that is fit for customer demands and as a result it was critical that we found the right partner to support our development and subsequent rollout. Salmon quickly understood our business and added huge value throughout the programme, working well to overcome significant challenges and deliver a fantastic end result we can all be proud of.

Kevin Yapp

Chief Marketing and Strategy Officer, Premier Farnell

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