DIGITAL TRANSFORMATION WITH A NEW MULTICHANNEL PLATFORM and B2b & b2c WEBSITE LAUNCHES

DFS have been making furniture for 45 years and have over a hundred stores across the UK and Ireland. With every sofa handmade to order, and a design to suit every home, DFS are the nation's sofa experts.

In 2013 DFS selected Salmon to implement IBM’s WebSphere Commerce platform and build new customer websites for the UK and Irish markets. These sites support all customer touch points, including tablet, PC, web, mobile, telephone sales and stores.

The following year Salmon developed DFS’s first B2B website, www.dfscontract.co.uk. The site allows independent and large hotel groups to search the widest range of contract furniture in the UK.

In partnership with DFS, Salmon designed and developed the site and continues to support it. It’s built as an extended site on the same WebSphere Commerce platform and shares data assets such as catalogue information between the two sites, bringing business efficiencies in site management effort and also reducing the chance of any data management issues.

Russell Harte, Head of Multichannel Development & Delivery at DFS said: “Traffic has been up by 65% and we’ve now seen our tablet browsing traffic overtake our desktop for the first time. Our investment with Salmon in re-platforming our website is paying dividends. Online unique visitors grew by 36% in the last year and we’ve had some great trading results.”

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We looked at a number of platform options and we ended up with IBM WebSphere Commerce and Salmon, simply because they are the view of delivering WebSphere as a platform.

Russel Harte

Head of Multichannel Development & Delivery at DFS