Brand new research by WPP’s leading ecommerce agency Salmon indicates that 3 out of 4 major businesses plan to switch ecommerce platforms within 12-18 months. And what’s driving this move has to do with their very survival – and quite possibly yours too. What’s more, only 16% of implementations proceed without pain!

This webinar is a must attend for those responsible for planning, choosing and implementing large scale ecommerce solutions.


Andy Hoar VP and Principal Analyst, Forrester

Serving eBusiness & Channel Strategy professionals, he focuses primarily on B2B and B2B2C ecommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy is the co-author of the Forrester B2C & B2B Commerce Suites Wave reports, the B2B ecommerce playbook and is considered a world-leading authority on ecommerce business and strategy.

Craig Harper-Ashton Multichannel Director Global ecommerce Consultancy, Salmon

Craig has over 20 years' experience delivering high quality ecommerce and multichannel solutions, spanning strategy, business analysis, architecture, design, development & testing across platforms such as IBM WebSphere, SAP Hybris, Intershop and Magento Enterprise, for clients such as Argos, Sainsbury’s, GAME, Ted Baker, Habitat and Selfridges. Craig has recently authored the Salmon report “The Insider’s Guide to Enterprise-level Commerce Platform Delivery”.