The Future of ecommerce - special Times report

WHY READ THIS REPORT?

Raconteur's 16-page "Future of E-commerce" report, published in The Times in partnership with Salmon, provides fresh analysis and clarity for senior leaders looking to:

  • Implement high impact digital technologies that will add value
  • Revamp the online experience in order to engage deeply with the 21st century shopper
  • Remain relevant in this challenging landscape
  • Find out how the ecommerce landscape is set to evolve
  • Deliver slick customer centricity

Given the scale and pace of change, ecommerce is a landscape that presents a number of challenges. Game-changing tech must be adopted to remain competitive. Customer journeys and their myriad touch-points are becoming ever more complex. And more savvy buyers now hold the industry to higher standards than ever before, demanding a frictionless shopping experience across devices, seamless mobile payments and more flexible delivery solutions. If a retailer cannot achieve customer loyalty it simply won’t survive.

FEATURES INCLUDE:

Challenging Amazon. Amazon has become the go-to marketplace for online shopping. With customer expectations now sky-high, what can smaller brands to do compete in terms of cost without the scale? How are consumers' habits changing and what is the impact?

B2B ecommerce. Despite the opportunities presented by ecommerce, the majority of B2B businesses have antiquated online systems. However, change is underway and some brands, manufacturers and suppliers are creating slick and engaging online experiences. B2B ecommerce is moving fast - are you on board?

Social Shopping. Selling via social media is a potentially revolutionary tool to access a hard-to-reach demographic of young, engaged buyers, but has so-called social shopping gained traction? Could it be the future of commerce? We look at how messaging app WeChat is reinventing ecommerce in China – and if this business model could be adopted more locally.

Personalisation. Looking at the luxury sector, which is typified by high-paying, demanding customers, we consider how ecommerce tech and data analytics are personalising the customer’s experience. Many luxury fashion brands have been slow to adopt ecommerce strategies and risk lagging behind the high street. Find out who's ahead and how to keep up.

E-commerce and Automation. Tracking the impact of automation across five customer touch-points: Search, marketing, targeted marketing (personalisation), payments and delivery/logistics.

DOWNLOAD THE TIMES REPORT