2017 International Ecommerce Platforms Research Report

Ecommerce Platform Research Report

Salmon surveyed senior professionals responsible for enterprise-level ecommerce implementation across B2C and B2B companies throughout Northern Europe to identify:

  • What drove them to choose one particular ecommerce platform over another
  • The most important factors in selecting ecommerce solutions
  • The new range of challenges they faced
  • Which ecommerce technology to invest in to drive sales and improve customer experience
  • What to look for in selecting the best ecommerce partner

Some of the key findings

29% do not have the technology in place to cope with emerging trends

61% are currently investing in IOT (Internet of Things) enablement

69% plan to invest in robots in the next 5 years

60% plan to invest in machine learning in the next 5 years

74% plan to switch ecommerce platforms in 12-18 months

The Insider’s Guide to Ecommerce Platform Delivery

The Insiders Guide to Enterprise-level Commerce Platform Delivery

The way we look at ecommerce platforms and delivery is upside down. We obsess over features and functions, giving limited attention to the real factors that drive ecommerce success.

This new guide, based on more than 20 years’ platform delivery experience, addresses the imbalance and steers ecommerce practitioners on a more effective path. You'll understand just why only 1 in 4 businesses feel their ecommerce implementation surpasses expectation. And how to get it right.