Salmon fully understands the trends and technologies that are powering the shift from web 1.0 to 2.0, but more importantly is experienced at helping merchants develop appropriate strategies that govern the best ways to approach and embrace web 2.0 to develop strong competitive advantage.
For instance, we believe there is no use applying web 2.0 technologies and techniques to create sophisticated drag and drop functionality in an eCommerce environment, if the way it is deployed results in a sharp decline in conversion rates and visitor satisfaction.
However, we do believe the transition of solutions from read, to read-write, can play a significant role in delivering compelling customer experiences, increased revenues and stronger loyalty when applied correctly. And it's this focus on results, that marks Salmon out from other suppliers.
–Press Release: Salmon deliver new enterprise website framework for ICI Paints
Whether you need help aligning to, or developing solutions that leverage the internet ‘as a platform’, you can be sure Salmon’s services are oriented towards business benefit. We never deploy technology for technology's sake.
Salmon’s Web 2.0 expertise centres on web standards, rich user experiences, dynamic content, metadata, user participation combined with the enterprise scalability you would expect from a commerce service provider. This expertise is applied to stand alone eCommerce and multi channel environments by leveraging the following web 2.0 features and techniques:
- Blogs, Wikis, Forums, IM, UGC
- Rich Customer Experiences, RIAs
- Dashboards, Scorecards
- Syndication, aggregation
- Microformats, Sematics
- Collaboration, knowledge and content management
- Application integration, channel integration
- Composite Applications
- Wireless devices / clients
- Standards – CSS, REST, XML, JSON, APIs, AJAX, XHTML, RSS, Atom
If you need more information Contact Us now.