Salmon win IBM Award for Customer Success In Management and Culture of Innovation
5 November 2006
Salmon specialists in delivering IT Solutions today announced that IBM
has recognised them for the innovative way in which they have enabled
the business personnel at Halfords to be able to manage the daily
activities of their new e-commerce solution, without IT reliance.
As part of a major project to replace Halfords e-commerce solution, Salmon helped Halfords achieve one of their aims of managing the day to day activities of their new website by extending the functionality within IBM WebSphere Commerce. As a result, Halfords business teams are now empowered to implement changes to the site themselves. Halfords can now manage catalogue items, order management and merchandising (e.g. create, review and edit special offers and promotions) maximising sales revenue and profitability.
Jeff Leaver, Salmon's Chief Operating Officer who collected the award at the recent business partner meeting said, "It was a pleasant and unexpected surprise to receive this award from IBM. Salmon worked extremely hard to deliver Halfords new website within very tight timescales. We know Halfords are very happy with the results they are seeing as a consequence of the Salmon implementation, however it's always nice to be recognised by IBM."
IBM WebSphere Commerce enables marketing managers to deliver highly personalised campaigns, advertisements and e-mails, while measuring the effectiveness of each initiative.
WebSphere Commerce Marketing Tools facilitate: A/B Testing, Search Optimisation, Campaign Management, Email Marketing, Customer Segmentation and Profiling, Advertising, Rules-Based Personalisation, Closed-Loop Marketing and Analysis.
Since the new website went live Halfords have increased sales by 250%, making Halfords.com the highest turnover store and the most visited sports and leisure website in the UK. Site visits have grown to over 180,000 visitors per week, sales conversion has improved substantially, order values have increased by over 40% and offline sales are up.